Ahyoung Shin
About Ahyoung Shin
Ahyoung Shin is the Brand Director for Fabric Care Korea at Procter & Gamble, specializing in Downy Laundry Detergent & Fabric Enhancer. She has extensive experience in brand management and strategy within the fabric care sector, operating from the APAC headquarters in Singapore.
Title
Ahyoung Shin is currently the Brand Director for Fabric Care Korea, focusing on Downy Laundry Detergent & Fabric Enhancer at Procter & Gamble. She has held this position since 2021.
Company
Ahyoung Shin works at Procter & Gamble, based in Singapore. She plays a crucial role in shaping brand strategies for the company's Fabric Care sector, particularly for Downy Laundry Detergent and Fabric Enhancer.
Previous Roles at Procter & Gamble
Before her current role, Ahyoung Shin served as Brand Director for Home Care Korea, managing brands such as Febreze & Swiffer, along with overseeing APAC Home Care E-business from 2019 to 2021. From 2017 to 2019, she was the Senior Brand Manager for Febreze in Seoul, South Korea. She also held the position of E-commerce Senior Brand Manager for Febreze & Oral-B between 2015 and 2017.
Research Experience
Early in her career, Ahyoung Shin gained research experience working as a Research Assistant at The Boston Consulting Group and Mercer in Seoul, South Korea. She worked at The Boston Consulting Group in 2015 for one month and at Mercer in 2014 for three months.
Education and Expertise
Ahyoung Shin holds a Bachelor's degree in Public Administration & Business Administration, having dual-majored at Korea University from 2010 to 2015. Her academic background complements her professional experience in brand management and strategy within the fabric care sector. She possesses extensive experience in both local market and central business unit brand management, allowing for a comprehensive and versatile approach to brand strategy.