Ajay Gopalakrishnan
About Ajay Gopalakrishnan
Ajay Gopalakrishnan is the Head of Commercial Effectiveness and Analytics at Procter & Gamble, with extensive experience in strategic revenue management and marketing excellence.
Current Role at Sanofi
Ajay Gopalakrishnan is currently the Head of Growth Performance at Sanofi, a role he has held since 2021. Based in Singapore, he is responsible for leading initiatives to enhance commercial effectiveness and drive performance across the company. His expertise extends to strategic revenue management and distribution model optimization, crucial for driving growth in the competitive pharmaceutical industry.
Previous Roles at Sanofi
Before his current position, Ajay held several key roles at Sanofi in Singapore. From 2019 to 2021, he served as the Senior Director of International Category Strategy, Business Intelligence, and Insights, focusing on leveraging data-driven strategies to optimize business performance. Prior to that, he was the Director of Business Intelligence and SEA Insights from 2017 to 2018, where he provided valuable analytical insights to support regional business operations.
Experience at Procter & Gamble
Ajay Gopalakrishnan had a significant tenure at Procter & Gamble, where he held various roles from 2004 to 2012. He started as an Associate Insights Manager in Mumbai, India, before progressing to lead roles in Singapore and Thailand. His roles included Manager of Shopper Marketing & Retail Analytics, Manager of Fabric Care Innovation, and Senior/Group Manager for Southeast Asia. His work focused on shopper marketing, trial generation programs, and marketing excellence, significantly contributing to the company's commercial strategies.
Educational Background
Ajay Gopalakrishnan’s educational background includes a diverse array of qualifications. He achieved a BTech in Mechanical Engineering from the National Institute of Technology Calicut (1997-2001) and a Marketing degree from S.P. Jain Institute of Management & Research (2002-2004). He also completed a specialist diploma in analytics and data mining from Singapore Polytechnic, and a Master's degree in Analytics from Georgia Institute of Technology. Additionally, he studied Healthcare Innovation at MIT Professional Education in 2020.
Expertise and Skills
Ajay Gopalakrishnan has extensive experience in leading multi-functional teams across diverse regions including Asia, Turkey-Middle East, Africa, and Eurasia. His expertise spans strategic revenue management, distribution model optimization, shopper marketing, and return on investment (ROI) insights and measurement. Ajay's background in embedding strategy development across large, dispersed teams has enabled him to lead significant projects that drive growth and efficiency in various organizations.