Aleena Mansoor
About Aleena Mansoor
Aleena Mansoor is the SK-II Brand Director for Global Content and Media at Procter & Gamble, based in Singapore. She has led significant campaigns and partnerships, resulting in notable increases in sales and engagement metrics.
Current Position at Procter & Gamble
Aleena Mansoor currently holds the position of SK-II Brand Director - Global Content and Media at Procter & Gamble. She has been in this role since 2020 and is based in Singapore. As part of her responsibilities, she spearheads the global brand strategy for content-media integration, focusing on optimizing campaign efficiencies.
Previous Roles at Procter & Gamble
Before her current role, Aleena served in multiple capacities at Procter & Gamble. She was the SK-II Senior Brand Manager - Global Social Media in 2019-2020, and the SK-II Senior Brand Manager - Global Festive Campaign in 2019. In 2018, she held the role of SK-II Senior Brand Manager for the Japan market. Additionally, she served as the SK-II Assistant Brand Manager - Global Campaign Design from 2016 to 2017.
Early Career
Prior to joining Procter & Gamble, Aleena Mansoor worked at various organizations in different capacities. She was a Marketing and Communications Executive at Marcella Holidings Pvt Ltd in 2014-2015, and participated in an Immersion Programme at LVMH in 2014. Additionally, she interned at Thomson Reuters in Governance, Risk, and Compliance in 2014, and at ZALORA Group in Customer Relationship Management in 2013. She also worked as a McDonald's Account Management Intern at DDB Group Asia Pacific in 2012, and as a Debate and Public Speaking Coach at The Learning Channel from 2011 to 2012.
Education Background
Aleena Mansoor is a graduate of Singapore Management University, where she earned a Bachelor's degree in Business Management with a focus on Marketing from 2011 to 2015. Prior to that, she attended Saint Andrew's Junior College, obtaining an Advanced Level Certificate for the year 2009-2010.
Campaigns and Initiatives
In her role at Procter & Gamble, Aleena Mansoor has led several impactful campaigns and initiatives. She directed a COVID-friendly campaign for SK-II that resulted in a notable increase in search queries and sales. She also partnered with major digital platforms to enhance ad strategies, achieving significant improvements in metrics such as Impression to Website Sessions. Additionally, Aleena developed agile performance review structures to align creative and media principles for future campaign executions.