Alejandra Urriola Arias
About Alejandra Urriola Arias
Alejandra Urriola Arias is the Senior Manager Digital Brand for LA Personal Health Care at Procter & Gamble, with extensive experience in digital marketing across various industries in Latin America.
Current Position at Procter & Gamble
Alejandra Urriola Arias is currently working at Procter & Gamble as the Senior Manager of Digital Brand for LA Personal Health Care. She has been in this role since 2023 and operates in a hybrid capacity based in Panamá.
Previous Roles at Procter & Gamble
Prior to her current position, Alejandra served as the Senior Digital Marketing Manager for LA BO at Procter & Gamble from 2020 to 2023. Before that, she was the Digital Marketing Expert for LA Brand Operations at the same company from 2019 to 2020.
Earlier Career Experience
Before joining Procter & Gamble, Alejandra worked at Corporación La Prensa as a Digital Marketing Executive from 2014 to 2019. She also held roles at Grupo Grada as Digital Marketing Manager and at Asylum Marketing as an Independent Digital Marketing Consultant.
Education and Expertise
Alejandra earned her Master's degree in Digital Transformation from ESEUNE Business School in Spain, completing the program in 2023. She also holds a Licentiate degree in Marketing with a concentration in Advertising from Universidad Católica Santa María La Antigua, completed in 2011.
Personal Interests
In her personal time, Alejandra enjoys exploring new cultures and is passionate about travel. She is an 'Intermittent Yogi' and has a keen interest in health and wellness. Additionally, she engages in blogging on topics related to health and wellbeing and is an enthusiastic home chef, considering herself a wannabe foodie.