Alejandro Fernandez
About Alejandro Fernandez
Alejandro Fernandez is the Brand Director at Procter & Gamble in Caracas, Venezuela, with extensive experience in brand management, procurement, and commercial direction.
Current Position at Procter & Gamble
Alejandro Fernandez currently holds the position of Brand Director at Procter & Gamble in Caracas, Venezuela. He has been in this role since 2016. In his current capacity, he focuses on leading digital transformation and media consumption strategies, targeting future generations of consumers in the Venezuelan market.
Previous Roles at Procter & Gamble
Alejandro Fernandez served as Senior Brand Manager at Procter & Gamble from 2015 to 2016. During his tenure, he was responsible for driving brand initiatives and managing the brand's presence in the market. His prior experience at the company has equipped him with a deep understanding of brand management and strategic marketing.
Experience at Producto POP
From 2007 to 2015, Alejandro Fernandez was the Andean Commercial Director at Producto POP, an agency specializing in customized promotional and point of sales solutions. In this role, he successfully managed a creative agency, offering tailored solutions for telecom, food, beverages, and spirits industries. His work in this position involved strategic planning and execution of promotional campaigns and point of sale strategies.
Career at Empresas Polar
Alejandro Fernandez had multiple roles at Empresas Polar, including Demand Planner from 2005 to 2007 and Marketing Material Procurement from 2004 to 2005. His responsibilities included implementing promotions and point of sale strategies in the food and beer categories, providing key procurement solutions to support marketing initiatives.
Educational Background
Alejandro Fernandez holds a Master's degree from IESA, where he studied from 2017 to 2020. He also has a degree in Chemical Engineering from Universidad Simón Bolívar, which he earned from 1995 to 2001. His educational background has provided him with a strong foundation in both technical and business disciplines.