Aleksandra Lotina
About Aleksandra Lotina
Aleksandra Lotina is a Brand Manager In-Store & Shopper Marketing at Procter & Gamble, with a background in sales, brand management, and web administration.
Title at Procter & Gamble
Aleksandra Lotina is currently working as a Brand Manager In-Store & Shopper Marketing at Procter & Gamble. She took on this role in 2023 and focuses on optimizing in-store marketing strategies and shopper engagement through data-driven insights.
Previous Experience
Before becoming a Brand Manager In-Store & Shopper Marketing at Procter & Gamble, Aleksandra Lotina gained experience in various roles. She worked as a Sales Intern at Procter & Gamble from 2022 to 2023. Prior to that, she held the position of Brand Manager at Mauricius doo and Key Account Manager at A-Z market d.o.o. She also served as a Web Administrator for Internet portals www.lastminuteponude.com and www.letovanje2017.com.
Education Background
Aleksandra Lotina studied at the Faculty of Economics and Business, University of Belgrade, where she focused on Trade Marketing and Management, obtaining a Bachelor's degree. She completed her high school education at Zemun Gymnasium from 2008 to 2012.
Specializations
Aleksandra specializes in leveraging data-driven insights to enhance brand awareness and engagement. Her expertise includes building strong cross-functional relationships to deliver high-quality results. She is dedicated to monitoring and analyzing performance to identify areas for improvement in brand strategies.