Alexey Cherednikov
About Alexey Cherednikov
Alexey Cherednikov is the Senior Category Marketing and Strategy Planning Manager in EE at Procter & Gamble, with extensive experience in key account management and brand strategy.
Title
Alexey Cherednikov is the Senior Category Marketing and Strategy Planning Manager in EE at Procter & Gamble.
Current Role at Procter & Gamble
Since 2020, Alexey Cherednikov has held the position of Senior Category Marketing and Strategy Planning Manager in EE at Procter & Gamble. In this role, he leads the implementation of brand strategies and trade programs for top channels and customers in the Gillette business across Drugs, Hard DSC, and e-commerce channels. He is responsible for the deployment and implementation of category initiatives and new brand launches, acting as the corporate responsible and product owner of category SD and MSA trade funds.
Previous Experience at Procter & Gamble
Prior to his current role, Alexey Cherednikov worked as a Senior Key Account Manager - National Account at Procter & Gamble from 2018 to 2020 in Moscow, Russian Federation. During his tenure, he managed key accounts and contributed to strategic planning and customer relationship management.
Past Positions at Samsung Electronics and DKC
From 2012 to 2015, Alexey Cherednikov served as a Key Account Manager at Samsung Electronics in Russia, handling key client relationships and ensuring the growth of Samsung's market presence. Between 2015 and 2018, he worked at DKC (Dielectric Cabling Systems) as a Key Account Manager and Brand Manager, responsible for brand management and client services.
Educational Background
Alexey Cherednikov holds a Master's Degree in Pharmacy from Voronezh State University. He studied at the university from 2001 to 2008, where he gained extensive knowledge in the field of pharmacy.
Professional Achievements
While at Procter & Gamble, Alexey Cherednikov has achieved market share growth and stretch volume/NOS for the Gillette category in Russia's Drugs, Hard DSC, and e-commerce channels. His contributions to category initiatives and brand launches have been instrumental in driving business success.