Alexyn Scheller, MBA
About Alexyn Scheller, MBA
Alexyn Scheller, MBA, is a Senior Brand Manager at Procter & Gamble, with extensive experience in brand management and marketing, particularly in the consumer packaged goods sector.
Company
Alexyn Scheller currently works at Procter & Gamble (P&G) as a Senior Brand Manager. Based in Cincinnati, Ohio, she has been with the company since 2021. Procter & Gamble is known for its range of consumer goods, and Alexyn focuses on enhancing brand visibility and market penetration for key products such as Crest Pro-Health, Crest Complete, and Crest Premium Plus.
Title
Alexyn Scheller holds the title of Senior Brand Manager at Procter & Gamble. Her role involves leading the strategic direction for key brands in the Crest product line, managing social media, website, and public relations initiatives, and working closely with various agencies to strengthen brand communication.
Education and Expertise
Alexyn holds a Master of Business Administration (M.B.A.) in Marketing from Virginia Commonwealth University, completed from 2013 to 2015. She also earned another M.B.A. from Rutgers Business School in 2013. Additionally, she has a Bachelor’s Degree in Economics with minors in History and Organizational Leadership from Rutgers University, completed from 2006 to 2010. Her academic background lays a strong foundation for her expertise in brand management and strategic marketing.
Professional Background
Before joining Procter & Gamble, Alexyn Scheller had a long career at Altria, where she served in various capacities. These roles included Brand Manager and Trade Marketing Manager positions from 2017 to 2021 in Richmond, Virginia. She also worked as Lead Analyst in Bentonville, Arkansas, from 2015 to 2017 and as Business Analyst from 2013 to 2016 in Richmond. Earlier roles include Sales Development Manager and Territory Sales Manager positions, providing her with a comprehensive understanding of the consumer packaged goods industry.
Key Brand Initiatives
At Procter & Gamble, Alexyn leads the brand strategy for Crest Pro-Health, Crest Complete, and Crest Premium Plus. Her efforts are focused on enhancing brand visibility and achieving market penetration. In her role, Alexyn is also responsible for Crest’s social media, website, and public relations, indicating her versatile skill set in various areas of brand communication.