Alfredo Colas
About Alfredo Colas
Alfredo Colas is the Senior Vice President of Data & Analytics, Go-To-Market at Procter & Gamble, with extensive experience in various leadership roles within the company.
Current Role at Procter & Gamble
Alfredo Colas currently holds the position of Senior Vice President, Data & Analytics, Go-To-Market at Procter & Gamble. He has been in this role since 2023 and is based in Cincinnati, Ohio. His responsibilities encompass leading the Data & Analytics division with a strong focus on enhancing go-to-market strategies through advanced data solutions.
Previous Leadership Roles at Procter & Gamble
Alfredo Colas has held various senior leadership positions at Procter & Gamble over the years. From 2021 to 2023, he served as the Senior Vice President, Data & Analytics, Go-To-Market, Agile & DevOps. Between 2020 and 2021, he was the Senior Vice President of Digital Go-To-Market, DevOps, and Agile Solutions. Additionally, Colas was the North America CIO & Business Services Leader from 2014 to 2020 and the Global Customer Solutions Director from 2013 to 2020. He also worked in other roles, including Eastern Europe CIO & Business Services Leader, Prestige & Braun CIO & Business Services Leader, and IT Manager Spain & Portugal.
Industry Collaborations and Contributions
Since 2016, Alfredo Colas has been an active member of the GS1 US Board of Governors, where he contributes to setting industry standards. He collaborates with organizations such as the GS1, Consumer Goods Forum, and the Consumer Brands Association to drive value creation across the industry. His work has played a pivotal role in the transformation of trade promotion management processes at Procter & Gamble.
Educational Background
Alfredo Colas has an extensive educational background. He studied International Business & Marketing at Universidad Pontificia Comillas from 1991 to 1995, earning an E4 qualification. He furthered his education with a Bachelor's Degree in Business Administration and Management, General, from the University of Toronto - Rotman School of Management in 1993. Moreover, he earned a Bachelor's Degree in International Business & Marketing from Northeastern University, attending from 1994 to 1995.
Speaking Engagements and Industry Contributions
Alfredo Colas has shared his expertise at major industry forums such as the DevOps Enterprise Summit and Salesforce Dreamforce, where he presented success stories in Agile and DevOps adoption. His insights into transforming organizational culture and technology have made a significant impact, particularly in areas related to trade promotion management and customer engagement.