Alice Bariguian
About Alice Bariguian
Alice Bariguian is the Global Brand Manager for Power Oral Care at Oral-B, currently working at Procter & Gamble in Geneva, Switzerland.
Current Role at Procter & Gamble
Since 2021, Alice Bariguian has held the position of Global Brand Manager for Power Oral Care at Oral-B, a leading brand under Procter & Gamble. In this role, she is based in Geneva, Switzerland, where she oversees global brand strategies and initiatives aimed at driving growth and brand recognition for Oral-B's Power Oral Care products.
Previous Roles at Procter & Gamble
Prior to her current role, Alice Bariguian was part of the Brand Management team in Procter & Gamble's Europe HQ Data team. She worked in this capacity for six months, from 2020 to 2021, also based in Geneva, Switzerland. Her responsibilities involved managing brand strategies and data-driven marketing initiatives.
Marketing Experience at ECCE HOMO
In 2020, Alice Bariguian worked as the Marketing & Communications Manager at the skincare startup ECCE HOMO. Based in Geneva, Switzerland, she worked for seven months, where she was responsible for developing marketing strategies, managing communications channels, and promoting the brand to a broader audience.
Early Career in Hospitality and Luxury Brands
Alice Bariguian has a diverse background in hospitality and luxury brands. She worked at Swire Hotels in Hong Kong as a Luxury Guest Experience associate at The Upper House hotel from 2015 to 2016. Additionally, she served as Chef de Rang at a Michelin-star restaurant in The Ritz-Carlton Hotel Company in Geneva for five months from 2014 to 2015. Her experience also includes a brief stint as a Fine Arts Trainee at Sotheby's in 2019, and as a Chinese Press Coordinator for Harry Winston during BASEL WORLD in 2018.
Educational Background
Alice Bariguian has a strong educational foundation in fashion, business, and hospitality. She earned a Bachelor of Science (B.Sc.) in International Hospitality Business Management from Ecole hôtelière de Lausanne, studied from 2015 to 2019. She later pursued a Master of Science (MSc) in Management & Marketing from emlyon business school, which she completed from 2019 to 2021. Additionally, she gained a certificate in Fashion Business from the London College of Fashion, University of the Arts London in 2020.