Alice Lee
About Alice Lee
Alice Lee is the Senior Trade Marketing Manager, Marketing Strategy & Planning at Procter & Gamble, responsible for leading category growth strategy discussions and deploying commercial plans.
Current Title and Role
Alice Lee currently holds the position of Senior Trade Marketing Manager, Marketing Strategy & Planning at Procter & Gamble. She has been in this role since 2020. In this capacity, she leads category growth strategy discussions with senior management and develops commercial plans that align with business targets. Her responsibilities include market and competitive analysis to identify business opportunities and formulating plans to capitalize on potential growth and deploying commercial plans and business priorities to Key Account Managers.
Professional Experience at Procter & Gamble
Alice Lee has an extensive career at Procter & Gamble, starting as an Account Manager in Hong Kong from 2015 to 2017. She then advanced to the role of Senior Account Manager, where she served from 2017 to 2020. Before her current role, she worked as a Summer Intern in Communications in 2014. Her current responsibilities include monitoring promotion efficiency, ROI, and cost-event analysis to optimize market investments.
Early Career and Internships
Before starting her professional career at Procter & Gamble, Alice Lee accumulated diverse internship experiences. She worked as an Intern in Consulting at Deloitte in Hong Kong in 2014 for 3 months. Additionally, she served as an External Secretary at the Hong Kong Federation of Business Students from 2013 to 2014 and as a Student Ambassador at the Hong Kong and Shanghai Banking Corporation in 2013.
Educational Background
Alice Lee graduated from The Hong Kong University of Science and Technology with a Bachelor of Business Administration in Marketing and Management, a degree she completed from 2012 to 2015. In 2014, she also attended BI Norwegian Business School for an exchange program.