Aline Finotti Bittar

Aline Finotti Bittar

Trade Marketing Senior Manager Fabric Care @ Procter & Gamble

About Aline Finotti Bittar

Aline Finotti Bittar is a Trade Marketing Senior Manager at Procter & Gamble, specializing in fabric care products in Brazil since 2015.

Current Title and Role

Aline Finotti Bittar serves as the Trade Marketing Senior Manager for Fabric Care at Procter & Gamble. She has been in this role since 2015, overseeing the company's trade marketing strategies for fabric care products across Brazil. Her responsibilities include managing brand development initiatives and enhancing product visibility in a competitive market.

Professional Experience at Procter & Gamble

Since joining Procter & Gamble in 2015, Aline Finotti Bittar has played a key role in expanding the market presence of the Downy brand in Brazil. She has developed and implemented trade marketing strategies aimed at enhancing Downy's visibility across various retail channels. Her efforts have significantly contributed to the brand's growth in multiple geographic regions.

Previous Roles and Internships

Before her tenure at Procter & Gamble, Aline Finotti Bittar held various roles that laid the foundation for her current expertise. She was an intern at the Universidade de São Paulo from 2013 to 2014 and at the University of California, Davis for three months in 2013. Additionally, she served as the Communication and Marketing Manager at Empresa Júnior USP for five months in 2012.

Educational Background

Aline Finotti Bittar has a diverse and comprehensive educational background. She studied Biotechnology at the University of California, Davis and the University of Arizona, achieving her qualifications in 2013 and 2012, respectively. She also attended Stanford University to study Entrepreneurship & Computer Science, receiving her qualifications in 2013. She completed her Bachelor's degree in Biological Sciences at Universidade de São Paulo, where she studied from 2009 to 2014.

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