Alis Cristea
About Alis Cristea
Alis Cristea is a Senior Brand Manager Hair Care at Procter & Gamble with extensive experience in brand management and marketing.
Current Position at Procter & Gamble
Alis Cristea currently holds the position of Senior Brand Manager Hair Care at Procter & Gamble, starting from the year 2020. In this role, Alis is responsible for overseeing brand strategies and marketing initiatives within the hair care segment. This involves developing and implementing marketing campaigns, working closely with product development teams, and analyzing market trends to drive brand growth.
Role as Local Delivery Senior ABM - Oral Care
From 2015 to 2019, Alis Cristea served as the Local Delivery Senior Assistant Brand Manager for Oral Care at Procter & Gamble in Romania. In this capacity, Alis was in charge of managing brand activities at a local level, optimizing marketing plans tailored to the Romanian market. The role entailed close collaboration with sales teams to ensure the effective execution of brand strategies and the achievement of sales targets.
Category Manager Positions at Procter & Gamble
Alis Cristea has held multiple category manager roles at Procter & Gamble, mainly focused on hair care and shave care. From 2013 to 2015, Alis worked as the Category Manager for Hair Care & Shave Care in Romania, followed by a stint as Category Manager for Hair Care from 2012 to 2013. These roles involved overseeing product categories, developing promotional strategies, and enhancing product visibility within the market.
Early Career in Brand Management
Alis Cristea’s early career at Procter & Gamble began with the role of Junior Assistant Brand Manager - Shopper Marketing from 2011 to 2012 in Romania. In this position, Alis contributed to shopper marketing initiatives, focusing on enhancing shopper experiences and driving product engagement at the retail level. Prior to this, Alis served as General Manager at Southern Cross from 2008 to 2011, overseeing business operations and strategic planning.
Educational Background
Alis Cristea completed a master's degree in DAFI at the Academia de Studii Economice din București from 2005 to 2007. This advanced education provided a strong foundation in economic studies, equipping Alis with essential skills and knowledge for a career in brand management and marketing.