Allen Cuaderno
About Allen Cuaderno
Allen Cuaderno is the Corporate Trade Marketing Sales Director at Procter & Gamble, with extensive experience in sales and market strategy within the consumer goods industry.
Corporate Trade Marketing Sales Director at Procter & Gamble
Allen Cuaderno is currently serving as the Corporate Trade Marketing Sales Director at Procter & Gamble. His tenure at this position began in 2024. Located in the Philippines, Allen's role involves overseeing trade marketing and sales initiatives on a corporate level, leveraging his extensive experience in the consumer goods industry to drive market strategies and enhance trade operations.
Professional Experience at Procter & Gamble
Allen Cuaderno has had a long-standing career at Procter & Gamble, holding various positions over the years. In 2023, he was the HSM Trade Marketing Sales Director for 5 months. From 2020 to 2023, he served as the APAC Regional Group Director for Fabric Care in Singapore. Before that, he was the APAC Fabric Care Market Strategy & Planning Manager from 2018 to 2020, and the Sales District Manager - North Luzon Operations from 2015 to 2018. He held the role of Senior Manager for Market Strategy and Planning from 2010 to 2015, Unit Manager for the Modern Retail Group from 2003 to 2010, and Systems Manager from 2000 to 2002.
Education and Expertise
Allen Cuaderno graduated from De La Salle University with a Bachelor of Science in Electrical, Electronics, and Communications Engineering, completing his studies from 1996 to 2000. His expertise spans handling top modern retail customers, regional mega distributors, go-to-market strategy, and category management. His educational background in engineering, coupled with his extensive industry experience, underpins his proficiency in market strategy and trade operations.
Background in Consumer Goods Industry
Throughout his career, Allen Cuaderno has built a strong reputation in the consumer goods industry. His roles at Procter & Gamble have equipped him with a deep understanding of market dynamics, customer management, and strategic planning. Allen's consistent performance in various marketing and sales roles has made him a key player in driving the company's market initiatives and overall growth in the consumer goods sector.