Allen Hsien
About Allen Hsien
Allen Hsien is an E-business Senior Manager at Procter & Gamble, managing B2C operations for seven hair care brands in China.
Title and Current Position
Allen Hsien serves as the E-Business Senior Manager at Procter & Gamble. He began his tenure in this role in 2020 and operates out of the company's Guangzhou, Guangdong, China office. His responsibilities include leading e-business strategies and overseeing online retail operations.
Previous Roles at Procter & Gamble
Before his current role, Allen Hsien worked as a Key Account Manager at Procter & Gamble from 2018 to 2020. During his two years in this position, based in Guangzhou, Guangdong, China, he managed relationships with key accounts and drove business development efforts.
Experience in Marketing and Leadership
Allen Hsien has a diverse background in marketing and leadership. In 2016, he served as a Marketing Intern for PING AN INSURANCE (GROUP) COMPANY OF CHINA, LTD in Guangzhou, Guangdong, China. He also held leadership roles in magic societies at both Durham University and South China Agricultural University, founding and presiding over these organizations.
Educational Background
Allen Hsien holds a Master's Degree in Marketing from Durham University, where he studied from 2016 to 2017. Prior to that, he earned a Bachelor's Degree in Finance from South China Agricultural University, where he studied from 2012 to 2016. His education has equipped him with a solid foundation in both marketing and financial principles.
Key Initiatives and Team Management
At Procter & Gamble, Allen Hsien led an initiative to improve margin and grow market share for the company's top two hair care brands on Alibaba T-mall over a nine-month period. He also manages a team responsible for the B2C operations of seven hair care brands in China, driving overall business performance and growth.