Amanda Smock
About Amanda Smock
Amanda Smock is the Urban Innovation Strategy & Retail Leader at Procter & Gamble, with over 10 years of experience in eCommerce Insights & Strategy and over 5 years in Retail and Brand Innovation.
Current Role at Procter & Gamble
Amanda Smock currently serves as the Urban Innovation Strategy & Retail Leader at Procter & Gamble in New York, New York. She has held this position since 2019. Her role focuses on developing strategies to drive urban consumer innovation, emphasizing the use of localized marketing and media. She integrates multicultural insights to enhance retail effectiveness within urban markets.
Previous Positions at Procter & Gamble
Over her extensive career at Procter & Gamble, Amanda has held several key positions. From 2017 to 2019, she was the NA Digital Omni Innovation & Strategy Leader. Prior to that, she led the NA eCommerce Shopper Based Design and Amazon Category Management Team from 2014 to 2017. From 2011 to 2014, she served as the Account Executive for the eCommerce Channel. Earlier roles include Category Development Account Executive in Chicago, IL from 2009 to 2011, and Account Manager from 2007 to 2008.
Educational Background
Amanda Smock completed her Bachelor's degree in Business (Marketing) with minors in Psychology and Sociology from Indiana University's Kelley School of Business, attending from 2003 to 2007. She furthered her education with a focus on International Business (Marketing) at ESIC: Escola Superior de Comerc de Barcelona in 2006.
Expertise in eCommerce and Retail Innovation
Amanda Smock has over 10 years of experience in eCommerce insights and strategy. Additionally, she possesses more than 5 years of experience in retail and brand innovation. She is highly skilled in leveraging consumer insights and sales data to innovate and drive strategy, particularly within the urban retail sector. Her expertise allows her to consult top North American retailers on enhancing media, marketing, and retail experiences.
Industry Recognition and Contributions
Throughout her career at Procter & Gamble, Amanda has consistently been recognized as a top performer, regularly receiving the highest ratings and reward recognitions. Her ability to inspire growth through strategic innovation and deep consumer insights has had a significant impact on brand strategies across the company, ensuring alignment with evolving consumer behaviors and future-proofing brands.