Amanda Solano
About Amanda Solano
Amanda Solano is a Marketing Manager at Procter & Gamble with a background in marketing from The College of New Jersey.
Current Role at Procter & Gamble
Amanda Solano currently serves as a Marketing Manager at Procter & Gamble, a role she has held since 2019. In this capacity, she focuses on developing innovative marketing strategies that emphasize a buyer-first approach. This strategic orientation aims to enhance long-term business success by fostering deeper customer relationships and improved retention rates.
Previous Experience at Kellogg Company
Before joining Procter & Gamble, Amanda worked as a Marketing Specialist at the Kellogg Company from 2016 to 2019. During her three years at Kellogg, she was instrumental in executing marketing campaigns that supported the company's growth. Her experience in this role laid a solid foundation for her advanced responsibilities as a Marketing Manager.
Education at The College of New Jersey
Amanda Solano completed her Bachelor's degree in Marketing/Marketing Management, General at The College of New Jersey. She studied there from 2012 to 2016. Her academic background provided her with comprehensive knowledge and skills in marketing principles and practices, which she has effectively applied in her professional career.
Customer Case Studies and Advocacy
Amanda has successfully developed a series of customer case studies that are utilized as key business success stories. These case studies have turned satisfied customers into advocates, significantly enhancing brand loyalty and customer retention. Her ability to transform positive customer experiences into reliable testimonials highlights her strategic marketing acumen.
Buyer-First Marketing Strategy
In her role as a Marketing Manager, Amanda emphasizes a buyer-first approach in her marketing strategies. This approach ensures that customer needs and preferences are prioritized, leading to higher satisfaction rates and fostering long-term relationships. Her focus on customer-centric marketing strategies has positively impacted business outcomes.