Amanda Woon
About Amanda Woon
Amanda Woon is a Senior Brand Manager at Procter & Gamble with over 6 years of experience in category management and market research within the FMCG industry.
Title
Amanda Woon holds the position of Senior Brand Manager at Procter & Gamble. She has been with the company since 2021.
Work Experience at Procter & Gamble
Amanda currently serves as the Senior Brand Manager at Procter & Gamble. She began her tenure with the company in 2021. Her role focuses on developing and implementing brand strategies, driving market growth, and managing brand equity.
Previous Experience at Unilever
Amanda worked at Unilever in Singapore in 2021 as a Manager in Category Development & E-Commerce Shopper Marketing for 9 months. Prior to this role, she was the Assistant Manager in Category Management & E-Commerce Shopper Marketing from 2019 to 2020. Her responsibilities included driving category growth and enhancing e-commerce shopper experiences.
Experience at Kantar Millward Brown
From 2016 to 2019, Amanda held various positions at Kantar Millward Brown in Singapore, starting as an Analyst, then moving up to Associate, and finally Senior Associate. Her work involved in-depth market research and data analysis to support marketing strategies.
Education and Certifications
Amanda holds a Bachelor of Business Management in Finance and Operations Management from Singapore Management University. She also participated in the International Summer Exchange Program at the University of St.Gallen in 2012. Additionally, she has a Lean Six Sigma Green Belt certification, showcasing her skills in process improvement and operational efficiency.
Specialized Skills
Amanda's expertise includes brand positioning, business analytics, financial reporting, pricing strategy, and consumer insights. She has over 6 years of experience in category management and market research within the FMCG industry.