Amber Mc Kean
About Amber Mc Kean
Amber Mc Kean is an Associate Media Director at Procter & Gamble with a background in media planning and account management in Toronto, Canada.
Associate Media Director at Procter & Gamble
Amber Mc Kean currently holds the position of Associate Media Director at Procter & Gamble. She has been with the company since 2020, based in Toronto, Ontario, Canada. In this role, Amber leverages her extensive experience in developing and executing comprehensive media strategies. Her work involves optimizing television campaigns and managing influencer marketing efforts to drive consumer engagement.
Previous Roles at MediaCom Canada
Amber Mc Kean has had a progressive career at MediaCom Canada. She started as a Senior Media Executive from 2015 to 2016, followed by a promotion to Account Manager, a position she held from 2016 to 2018. Her final role at MediaCom Canada was Associate Account Director in 2018, where she worked for 5 months. Throughout her tenure, Amber developed a strong background in digital strategy and DTC execution.
Experience at Carat
Before her engagement with MediaCom Canada, Amber Mc Kean worked at Carat. She began as an Assistant Communications Planner from 2012 to 2014 and was promoted to Communications Planner, serving from 2014 to 2015. While at Carat, Amber honed her skills in detailed TV optimizations and market research to support effective media strategies.
Education in Economics
Amber Mc Kean studied Economics at Queen's University, where she earned her Bachelor of Arts Honours (BAH) degree from 2005 to 2009. Her academic background in economics provides a strong foundation for her analytical skills and strategic thinking in the media and communications industry.
Expertise in Product Launches
Amber Mc Kean has demonstrated expertise in launching new products within the consumer goods industry. Her experience includes conducting detailed market research, developing comprehensive media strategies, and utilizing influencer marketing to increase product visibility in the marketplace.