Ana Póvoas
About Ana Póvoas
Ana Póvoas is the Global Brand & Product Director for Pampers Club Web & Commerce at Procter & Gamble, leading a team of four product managers and overseeing the innovation roadmap for 38 Pampers websites globally.
Current Position at Procter & Gamble
Ana Póvoas currently serves as the Global Brand & Product Director for Pampers Club Web & Commerce and the Product Lead at Start-Up Pampers. In this role, she leads a team of four product managers and is responsible for setting yearly OKRs and KPIs to align with Procter & Gamble's global strategy. Ana oversees the product innovation roadmap and scaling efforts for 38 Pampers websites globally. She has been in this position since 2022, working out of Geneva, Switzerland.
Previous Roles at Procter & Gamble
Prior to her current role, Ana Póvoas accumulated substantial experience at Procter & Gamble in various capacities. From 2021 to 2022, she worked as the Global Senior Brand & Product Manager for eCommerce DTC/B2C at Start-Up Pampers. In 2020 to 2021, she was the Global Senior Product Marketing Manager for the Pampers Club Loyalty App. Earlier roles included Senior Brand Manager from 2019 to 2020 and Brand Manager from 2016 to 2019 for Pampers Iberia (Dodot) in Madrid, Spain. She initially joined Procter & Gamble as a Strategic Sales Trainee in Lisbon, Portugal, in 2016.
Educational Background
Ana Póvoas has a strong educational background in Business Administration and Management. She completed her Bachelor's Degree from Nova School of Business and Economics between 2012 and 2016. As part of her academic journey, Ana participated in an exchange program at USC Marshall School of Business, where she studied in 2014-2015.
Early Career Experience
In her early career, Ana Póvoas gained experience working as a Hostess and Sales Promoter for several entities between 2012 and 2014. This early exposure to the business world laid the foundation for her future roles in brand and product management.