Andrea Parra Vera
About Andrea Parra Vera
Andrea Parra Vera is the LA Fabric Care R&D Senior Products Research Scientist at Procter & Gamble, with a career spanning various roles in fabric care research and development across multiple regions.
Current Position at Procter & Gamble
Andrea Parra Vera currently holds the position of LA Fabric Care R&D Senior Products Research Scientist at Procter & Gamble. She has been in this role since 2019, based in Louveira, São Paulo, Brazil.
Previous Roles at Procter & Gamble
Andrea Parra Vera has held several roles at Procter & Gamble: Asia Fabric Care R&D Product Research Scientist in 2019 for 7 months in Kobe-Shi, Hyogo, Japan; LA Fabric Care R&D Product Research Scientist from 2016 to 2019, in Venezuela (2016-2017) and Brazil (2017-2019); and LA Fabric Care R&D Product Research Internship from 2015 to 2016 for 5 months in Venezuela.
Educational Background at Universidad del Zulia
Andrea Parra Vera earned her Bachelor's degree in Mechanical Engineering from Universidad del Zulia, where she studied from 2010 to 2015. During her time there, she also worked as an Undergraduate Student Researcher at REDIELUZ from 2011 to 2012.
Key Projects and Leadership at Procter & Gamble
Andrea Parra Vera led a team to implement a product outcome that doubled P&G's segment growth within the first year of launch. She designed and executed a complete lineup restage for the United States Downy Franchise, using insights from US Hispanic consumers. Additionally, she coordinated the design and implementation of new sensory research tools at the P&G Latin America Innovation Center.
Initiatives During COVID-19 Pandemic
During the COVID-19 pandemic, Andrea Parra Vera pioneered a mental health organizational effort that expanded significantly, growing to five times the size of the global company program. This initiative was utilized by over 30% of employees.