Andrea Wilkerson
About Andrea Wilkerson
Andrea Wilkerson is the Associate Director of Personal Care Consumer Strategy and Insights at Procter & Gamble, where she leads analytics and insights for major brands and contributes to the company's diversity and inclusion strategy.
Title
Andrea Wilkerson currently serves as the Brand Personal Care Consumer Strategy and Insights Associate Director at Procter & Gamble.
Procter & Gamble Career
Andrea Wilkerson has had a long-standing career with Procter & Gamble. Her roles have included Brand CMK Senior Manager for various divisions such as NA Food Channel, Baby Care & Global Relationship Marketing, Global Household Care New Business Creation, Multi-Cultural Business Development Organization, and Global Ethnic Hair Care. She began her career at the company as a Heat Transfer Research Associate. Over the years, she has significantly contributed to the analytics and insights organization for major brands including Old Spice, Secret, Gillette Deodorants, and North America Olay and Ivory Personal Care.
Education and Expertise
Andrea Wilkerson earned her Bachelor of Science (B.S.) degree in Chemistry from Spelman College, where she studied from 1992 to 1996. Her education provided a solid foundation for her career in consumer strategy and insights at Procter & Gamble. With expertise in developing consumer and market understanding, she influences business strategy and identifies growth opportunities. She has also been instrumental in building organizational capability for best-in-class multi-cultural brand-building.
Corporate Diversity & Inclusion
Andrea Wilkerson plays a key role in advancing Procter & Gamble's Corporate Diversity & Inclusion Strategy. Her work focuses on fostering a more inclusive environment within the organization and ensuring that the company’s brand strategies reflect the diverse populations they serve. Her efforts contribute to the broader goal of creating products and marketing campaigns that resonate with a diverse consumer base.
Leadership in Major Brands
Andrea Wilkerson leads the analytics and insights organization for several of Procter & Gamble’s major brands. This includes well-known names such as Old Spice, Secret, Gillette Deodorants, and North America Olay and Ivory Personal Care. Her leadership helps guide these brands in making data-driven decisions to enhance their market presence and consumer engagement.