Andreína Benezra González
About Andreína Benezra González
Andreína Benezra González is the Analytics & Insights Director for Hair Care Latin America at Procter & Gamble, overseeing commercial operations and media strategies across the region.
Company
Andreína Benezra González is currently employed at Procter & Gamble, holding the position of Analytics & Insights Director for Hair Care Latin America. She has been with Procter & Gamble since 2017, taking on various roles within the analytics and insights department.
Title
Andreína Benezra González holds the title of Analytics & Insights Director for Hair Care Latin America at Procter & Gamble. Her responsibilities include overseeing Hair Care Media strategies and commercial operations for Mexico within the Hair Care sector.
Education and Expertise
Benezra González holds a degree in Electronic Engineering from Universidad Simón Bolívar, where she studied from 2005 to 2011. She also completed a program in Quantitative Intuition at Columbia Business School. Her educational background provides a strong foundation in analytics and insights, which she has applied throughout her career in various roles.
Background
Before her current role, Benezra González accumulated extensive experience at Nielsen, where she held multiple positions such as Manager, Senior Consultant Latam, Client Services Senior Executive, Client Services Select Executive, and Client Services Trainee. Her work spanned both Panama and Venezuela, highlighting her versatility and expertise in analytics and client service. She also had an academic stint as a Thesis Student at Universitat Politècnica de Catalunya in Spain.
Achievements
Among her notable achievements, Andreína Benezra González led the Analytics & Insights for the Head&Shoulders brand design specifically in the Latin American market. Additionally, she has been responsible for directing Hair Care Media strategies across Latin America and overseeing commercial operations for Mexico.