Andreina Marcano Torres
About Andreina Marcano Torres
Andreina Marcano Torres is the Senior Design Director at Procter & Gamble, leading in-house studio operations for the Always Discreet and Femcare brands. She has extensive experience in brand identity and design management within the company.
Current Role at Procter & Gamble
Andreina Marcano Torres is currently serving as the Senior Design Director at Procter & Gamble, a position she has held since 2020. In this role, she oversees the in-house studio operations for the Always Discreet and Femcare brands. She has been instrumental in guiding operational leadership within the Femcare category, ensuring that the design strategies align with the brand’s objectives and customer expectations.
Previous Experience at Procter & Gamble
Before her current role, Andreina Marcano Torres has held numerous significant positions at Procter & Gamble. From 2017 to 2020, she served as the Principal Designer for Global Always Discreet. Prior to that, she was the Global Vicks Brand Identity Leader from 2014 to 2020. She also held key roles as the Olay Brand Identity Leader (2011-2014), Always Brand Identity Leader (2009-2011), Always North America Senior Design Manager (2008-2009), and Naturella Brand Identity Leader (2007-2008). Her initial role at Procter & Gamble was as the Femcare Regional Design Manager from 2004 to 2007.
Educational Background
Andreina Marcano Torres pursued her higher education in graphic design. She earned a Master's degree in Fine Arts from the Savannah College of Art and Design, where she studied from 1999 to 2002. Prior to that, she achieved a Bachelor's degree in Graphic Design from the Instituto de Diseno de Caracas, completing her studies there from 1997 to 1999. Her robust educational foundation has been crucial in her various design leadership roles.
Leadership in Design and Brand Identity
Throughout her career at Procter & Gamble, Andreina Marcano Torres has showcased her expertise in design and brand identity. She has been responsible for the brand identity of several prominent brands, including Always, Olay, Vicks, Naturella, and Always Discreet. Her leadership in these roles has played a key part in shaping the visual and brand strategies for these products, contributing significantly to their market presence and consumer appeal.