Andreina Mendoza Villasmil
About Andreina Mendoza Villasmil
Andreina Mendoza Villasmil is the Group Head of Products Research at Procter & Gamble, specializing in sensory product design and research methods, with a focus on consumer-centric cost innovation and sustainability in the fabric enhancers category.
Title
Andreina Mendoza Villasmil currently holds the position of Group Head Products Research at Procter & Gamble.
Company
Andreina Mendoza Villasmil is currently working at Procter & Gamble, located in Campinas, São Paulo, Brazil.
Education and Expertise
Andreina Mendoza Villasmil holds an Engineer's degree in Industrial Engineering from Universidad Metropolitana (VE) and a Chef certification from the Academia de Artes Culinarias de Caracas, where she studied Cooking and Related Culinary Arts from 2008 to 2010. She specializes in sensory product design and research methods, focusing on consumer-centric cost innovation and sustainability in the fabric enhancers category.
Background
Andreina Mendoza Villasmil has an extensive background, starting from her role as Pasante de Ingeniería de Producción at Galletas Puig in 2012 to her current position at Procter & Gamble. Her career spans across various industries and roles, including working as a Civil Engineering Assistant at Oficina de Ingeniería Stambul Rojas Córdoba Suc, C.A., and as a Co-Fundadora y Directora Ejecutiva at Gastronomía Sarrapia C.A. Her responsibilities have ranged from product research and engineering at Procter & Gamble to brand management and culinary arts.
Achievements
Andreina Mendoza Villasmil leads capability development for the Fabric and Home Care Latin America Innovation Center at Procter & Gamble. She plays a key role in designing and executing innovation plans aimed at achieving product superiority in the fabric enhancers platform. Additionally, she supports product and brand communication by integrating consumer and market understanding with technology design.