Andrey Dmitrichenkov
About Andrey Dmitrichenkov
Andrey Dmitrichenkov is the Senior Market Strategy & Planning Manager at Procter & Gamble, overseeing Personal Skin Care brands in Eastern Europe.
Current Role at Procter & Gamble
Andrey Dmitrichenkov serves as the Senior Market Strategy & Planning Manager at Procter & Gamble. Since 2021, he has been based in Moscow, Russia. In this role, he is responsible for leading the business of Personal Skin Care brands such as Old Spice and Safeguard. His portfolio management extends across Russia, Belarus, and Kazakhstan, amounting to an approximate worth of $160 million. His tasks include overseeing market strategy and planning, focusing particularly on portfolio development and the introduction of new products.
Previous Roles at Procter & Gamble
Before his current position, Andrey Dmitrichenkov held multiple roles at Procter & Gamble. From 2019 to 2021, he was a Senior Account Manager based in Saint Petersburg, Russia, where he managed key client relationships. Prior to that, from 2016 to 2019, he served as an Account Manager in Khabarovsk, Russia, focusing on customer account management and sales strategy. His tenure at Procter & Gamble highlights a progressive career across different geographical locations within Russia.
Early Career Experience
Earlier in his career, Andrey Dmitrichenkov held diverse roles across different industries. In 2014, he worked for HANDiGEAR - individuelle løsninger in Denmark as an Industrial Designer for three months. In 2013, he was a Specialist in the logistics department at Baltika Breweries in Saint Petersburg, Russia, also for a three-month period. These roles provided him with a broad base of experience in industrial design and logistics.
Educational Background
Andrey Dmitrichenkov has a robust educational background with degrees from multiple institutions. He holds a Bachelor's degree in Mechanical Engineering from VIA University College (2014-2015). He also achieved a Bachelor of Business Administration (BBA) in Marketing from Universiti Sains Malaysia (2013-2014). Furthermore, he has a Bachelor's degree in Industrial Management from Häme University of Applied Sciences, HAMK (2011-2015), and a Bachelor's degree in Physics and Chemistry from Peter the Great St. Petersburg Polytechnic University (2010-2011). This interdisciplinary education supports his expertise in market strategy and planning.
Expertise in Profitability Development
Andrey Dmitrichenkov is recognized for his expertise in profitability development within the Personal Skin Care sector. At Procter & Gamble, he has been instrumental in enhancing profitability through strategic portfolio development and the launch of new products. His role requires a nuanced understanding of market trends and consumer preferences, particularly in Eastern Europe.