Andrii Terentiev
About Andrii Terentiev
Andrii Terentiev is the Global Brand Director for Gillette Essentials, Sports, and eSports at Procter & Gamble, based in Geneva, Switzerland.
Current Role at Procter & Gamble
As of 2022, Andrii Terentiev holds the position of Global Brand Director for Gillette Essentials, Sports, and eSports at Procter & Gamble, based in Geneva, Switzerland. In this role, he oversees significant aspects of the brand, including global responsibility for P&L, portfolio architecture, pricing, and sizing strategy, all for a business that exceeds $1 billion in revenue. His responsibilities also include driving the success of a global franchise team, providing strategic direction, and leading high-performance teams.
Previous Roles at Procter & Gamble
Before his current role, Andrii Terentiev served as the Brand Director for Shave Care (Gillette & Venus) from 2018 to 2022. Prior to that, he was the Brand Director for Beauty Care (Old Spice and Safeguard) in 2018 for a duration of 10 months. Throughout his tenure at Procter & Gamble, Terentiev has gained significant international exposure to markets in the US, Latin America, and Western Europe.
Early Career Experience
Andrii Terentiev's early career includes positions as an Intern in the Investment Projects Department at Ukrlandfarming PLC from 2012 to 2013, and as a Business Valuation Trainee at EY in 2012. These roles provided him with foundational experience in business valuation and investment projects, which have been crucial to his career trajectory in brand management.
Educational Background
Andrii Terentiev earned a Master of Science (MS) degree from the National Technical University of Ukraine 'Kyiv Polytechnic Institute.' He studied Systems Analysis, Applied Math, Economics, and Finance from 2009 to 2015. This strong academic background laid the groundwork for his analytical and strategic capabilities in his professional roles.
Leadership in eSports and Gaming
Andrii Terentiev has been instrumental in leading the global Gillette eSports & Gaming program, which focuses on engaging Gen Z through strategic collaborations with stakeholders, partners, and sponsors. His leadership in this area underscores his ability to adapt and innovate within the evolving landscape of sports and eSports marketing.