Anikó Vörös Balogh
About Anikó Vörös Balogh
Anikó Vörös Balogh is a Senior Brand Manager at Procter & Gamble, overseeing Lenor Detergent and Vizir brands in Central Europe since 2020. She has extensive experience in brand management and has been on maternity leave while holding her current position.
Current Role at Procter & Gamble
Anikó Vörös Balogh is currently serving as the Senior Brand Manager for Procter & Gamble in Central Europe. She oversees the Lenor Detergent and Vizir brands and has held this position since 2020. Working out of Budapest, Hungary, Anikó plays a critical role in managing brand strategies and execution for these major detergent brands across the Central European market. Her leadership has contributed to the continued success and market presence of these products.
Previous Experience at Procter & Gamble
Before stepping into her current role, Anikó Vörös Balogh was the Brand Manager for Lenor Detergent and Vizir, overseeing the Central European region. She occupied this role from 2018 to 2020, also based in Budapest. During her tenure, she focused on brand building and market expansion strategies, which paved the way for her subsequent promotion to Senior Brand Manager.
Early Career in Marketing
Anikó's career in marketing began with various roles at notable companies. She worked as a Junior Brand Manager at MARESI Foodbroker Kft. from 2017 to 2018 and a Brand Building Marketing Intern at Unilever from 2016 to 2017, both based in Budapest. Additionally, she gained insight into the tech industry during her Google Ground Internship Program in Budapest in 2016.
Educational Background
Anikó Vörös Balogh has a robust educational background in marketing and economics. She holds a Master's degree in Marketing from Corvinus University of Budapest, earned between 2015 and 2017. She also holds a Bachelor's degree in European Economic Studies from Otto-Friedrich-Universität Bamberg, completed in 2015, and a Bachelor's degree in Applied Economics from Corvinus University of Budapest, completed in 2015. Her foundational education includes a high school diploma specialized in English Language from Tóparti Grammar School and Secondary School of Art.
Professional Internships
Throughout her career, Anikó Vörös Balogh has undertaken multiple internships to refine her skills. She was a Tax Assistant at KPMG Hungary for six months in 2015 and a Controlling trainee at ELMŰ ZRT for three months in 2014. Earlier, she worked in catering at Brose Basket Arena in Bamberg, Germany from 2013 to 2014. These experiences have contributed to her diverse proficiency in various business functions.