Anneli Grinups
About Anneli Grinups
Anneli Grinups is the Nordic Commercial Director at Wella, currently working at Procter & Gamble. She has extensive experience in various leadership roles within the FMCG sector and has been recognized for her talents and leadership skills.
Title
Anneli Grinups holds the position of Nordic Commercial Director, Wella, at Procter & Gamble. She has been with the company in this role since 2015.
Education and Expertise
Anneli Grinups studied Marketing, Business, and International Business, earning a Master of Business Administration at Esade in 2002. She also studied Spanish at Stockholm University from 2000 to 2001. At the Stockholm School of Economics, she focused on Logistics, International Business, Marketing, Supply Chain Management, and Economics, achieving a Master of Science between 1998 and 2003.
Professional Background
Anneli Grinups has held multiple roles at Procter & Gamble, mainly centered around logistics, market planning, and customer experience. She started as Market Planning Manager for Baby and Fem Care (2003–2006), moved on to be Nordic Gillette Planning Team Leader and Integration Project Leader (2006–2007), Nordic Head of Physical Distribution, Retail (2008–2009), and Nordic Head of Market Planning and Innovation, Retail (2009–2012). She then became Global Head of Customer Experience + Emea End To End Transformation, Wella (2012–2015) before transitioning to Global Head of Customer Experience + Nordic Head Of Logistics and Supply Network, Wella for 6 months in 2015.
Achievements
Anneli Grinups was recognized externally as one of the '101 Super talents in Sweden 2012' and received the 'Swedish Future Female Leader 2011 - Warm List' award. Her career in the FMCG sector is marked by a proven track record of developing strategies and leading significant business and organizational transformations. She has also held roles with substantial budget responsibilities.