Annie Yam
About Annie Yam
Annie Yam is a Brand Director at Procter & Gamble, leading brand initiatives for SK-II in Taiwan since 2013, with a strong background in psychology and mental health advocacy.
Title and Current Role
Annie Yam is presently serving as the Brand Director at Procter & Gamble. She is based in Singapore and has held this position since 2013. In her role, she has been actively leading brand initiatives, particularly focusing on the SK-II brand for over a decade.
Professional Experience
Annie Yam's professional journey includes various significant roles. She worked as an Assistant Brand Manager at Procter & Gamble in Hong Kong from 2011 to 2012. Earlier in her career, she gained industry experience through internships, including a 3-month stint at Weber Shandwick Hong Kong in 2009 and a 1-month internship at John Swire & Sons (H.K.) Ltd. in 2008.
Education and Qualifications
Annie Yam holds a strong academic background in psychology and business. She completed a Master of Arts in Psychology from The Chinese University of Hong Kong from 2018 to 2020. In 2009-2010, she pursued a Master of Science in Organisational and Social Psychology at The London School of Economics and Political Science (LSE). Additionally, she holds a Bachelor of Business Administration in Finance and Accountancy from The Chinese University of Hong Kong, earned between 2006 and 2009.
Expertise in Brand Building and Mental Health
Combining her expertise in brand building with a solid foundation in psychology, Annie Yam advocates for mental health and well-being. Her educational and professional experiences have equipped her with the skills to integrate psychological insights into effective brand strategies.
Role in SK-II's Strategy in Taiwan
Since 2013, Annie Yam has played a pivotal role in the local delivery strategy for SK-II in Taiwan. Her efforts have been instrumental in driving the brand's direction and success in the region.