Antonio Gatto

Antonio Gatto

Promo Analytics Leader And Market Insights @ Procter & Gamble

About Antonio Gatto

Antonio Gatto is the Promo Analytics Leader and Market Insights at Procter & Gamble, providing analytic guidance to the General Manager and Leadership Team of P&G Italy.

Title and Current Position

Antonio Gatto is currently the Promo Analytics Leader and Market Insights specialist at Procter & Gamble, a position he has held since 2020. Based in Rome, Lazio, Italy, Gatto provides analytic guidance to the General Manager and the Leadership Team of P&G Italy, focusing on delivering actionable sales and marketing insights.

Previous Experience at Procter & Gamble

Before his current role, Antonio Gatto gained extensive experience in various positions at Procter & Gamble. In 2020, he worked as a Senior Data Scientist in Geneva, Switzerland, for seven months. Prior to this, he served as a Data Scientist in the Geneva area from 2019 to 2020. He also held the role of Business Analyst in Rome from 2016 to 2019. These roles collectively honed his expertise in data science, business analytics, and market insights.

Academic Background

Antonio Gatto studied Management Engineering at the University of Salerno. He achieved a Master of Science (MSc) degree from 2014 to 2017 and a Bachelor's degree from 2011 to 2014. Additionally, he has a specialization in Computer Science from ITI B. Focaccia, where he studied from 2006 to 2011. His academic background laid a strong foundation for his career in analytics and data science.

Expertise in GeoSpatial Analytics and AI

Antonio Gatto has specialized expertise in GeoSpatial Analytics, which involves analyzing spatial data for deriving business insights. He employs machine learning and AI techniques to enhance data-driven decision-making processes. His background also includes academic research in Analytics and AI for sustainable energy, showcasing his comprehensive knowledge in these fields.

Experience in Business Intelligence Operations

Antonio Gatto has a solid background in Business Intelligence Operations, with a focus on data governance and management. He utilizes advanced visualization tools such as Spotfire and Tableau for data storytelling and decision-making. Gatto leads a team to transform end-to-end promo analytics for a business exceeding 1 billion euros in Italy, showcasing his leadership in the domain.

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