Arthur Pena
About Arthur Pena
Arthur Pena is the Group Director for Media at Procter & Gamble, with extensive experience in media planning, e-commerce, and integrated marketing in the fast-moving consumer goods industry.
Group Director For Media at Procter & Gamble
Arthur Pena currently holds the position of Group Director for Media at Procter & Gamble in Japan. He has been with the company in this role since 2021. His responsibilities include overseeing media strategies, planning, and execution across various platforms to maximize brand visibility and engagement.
Former Group Director For Media and Ecommerce at Procter & Gamble
Prior to his current role, Arthur Pena served as Group Director for Media and Ecommerce at Procter & Gamble in the Philippines from 2017 to 2021. During this tenure, he was responsible for integrating media and e-commerce strategies to drive business growth and enhance consumer engagement through digital channels.
Experience in Digital and E-Commerce
Arthur Pena also worked as the Country Marketing Manager - Digital & E-Commerce at Procter & Gamble in the Philippines for five months in 2017. In this role, he focused on leveraging digital marketing and e-commerce capabilities to improve market penetration and increase sales.
Brand Management at Procter & Gamble
From 2013 to 2016, Arthur Pena was the Brand Manager for Olay Philippines at Procter & Gamble. His responsibilities included managing brand marketing strategies, product launches, and promotional activities to enhance brand equity and market share.
Educational Background in Integrated Marketing Communication
Arthur Pena earned a Master of Arts in Communication, Major in Integrated Marketing Communication, from the University of Asia and the Pacific. He studied business, management, marketing, and communication from 2002 to 2007, providing him with a solid foundation in integrated marketing strategies.