Aviad Shany
About Aviad Shany
Aviad Shany is the Sr Brand Director Digital and Growth at Procter & Gamble, with extensive experience in digital ecosystems and global market expansions.
Company
Aviad Shany is currently working at Procter & Gamble as Sr. Brand Director Digital and Growth. This position, which started in 2024, is based in Cincinnati, Ohio, United States. At Procter & Gamble, Shany has taken on multiple roles over the years, showcasing his extensive experience within the company and the industry.
Title
As Sr. Brand Director Digital and Growth at Procter & Gamble, Aviad Shany focuses on leading the digital ecosystems and driving growth acceleration. This role leverages his expertise in brand management, digital marketing, and business growth.
Background
Aviad Shany's professional journey includes a diverse range of roles beginning with his time as a Department Commander in the Israel Defense Forces from 2003 to 2007. He switched to a corporate path with his initial stint as an Intern in Digital Marketing at Procter & Gamble in 2010. Shany has held various positions at Procter & Gamble, including Brand Manager for Always and Tampax in Israel, Senior Brand Manager for Feminine Hygiene in Western Europe, and Global Brand Director for Always Discreet. Additionally, he served as VP Growth at Healthy.io from 2021 to 2024 in Tel Aviv, Israel.
Education and Expertise
Aviad Shany earned a BA in Psychology and Economy from Tel Aviv University between 2008 and 2011. His educational background has significantly contributed to his capabilities in understanding consumer behavior, market analysis, and economic trends, supporting his roles in brand management and growth. He also completed his high school education at Alon High School from 1999 to 2002.
Achievements
Over the span of his career, Aviad Shany has developed substantial expertise in leading digital ecosystems and growth acceleration initiatives. His role has involved significant contributions to global market expansions, particularly in North America, Europe, and Asia. This experience has made him a key player in driving business growth and leadership in marketing management.