Aysegul Eruzun
About Aysegul Eruzun
Aysegul Eruzun is the Global Media Planning and Operations Manager at Procter & Gamble, with extensive experience in brand management and marketing strategies.
Title
Aysegul Eruzun is the Global Media Planning and Operations Manager at Procter & Gamble, based in Cincinnati, Ohio, United States. She has held this position since 2014.
Professional Role at Procter & Gamble
Aysegul Eruzun has extensive experience working at Procter & Gamble in various roles. Since 2014, she has been the Global Media Planning and Operations Manager. Previously, she worked as the Brand Operations Group Manager for Turkey Beauty and Grooming from 2012 to 2014, a Senior Assistant Brand Manager for Gillette Turkey from 2009 to 2012, a Corporate Marketing Manager for Gillette, Braun, and Duracell from 2008 to 2009, an Assistant Direct Marketing Manager from 2006 to 2008, and a Marketing Purchases Specialist from 2005 to 2006. All these roles were based in Cincinnati, Ohio, United States.
P&G Media Planning and Operations Expert
Aysegul Eruzun has a comprehensive role at Procter & Gamble where she leads media planning and operations for a global portfolio of brands. Her responsibilities include developing both online and offline direct marketing strategies, which enhance customer engagement across various channels. She has also played a crucial role in launching and relaunching products and rejuvenating brand portfolios.
Education and Academic Background
Aysegul Eruzun holds a Master's degree (Master of Arts) from Sabanci University, which she achieved between 2002 and 2004. She also holds a Bachelor's degree (Bachelor of Arts) in Business Administration, completed at Marmara University from 1997 to 2001.
Specialized Marketing Expertise
Throughout her career, Aysegul Eruzun has specialized in customer and shopper marketing with a focus on in-store activities and consultancy to drive sales. Additionally, she has demonstrated expertise in branded entertainment and public relations events, contributing significantly to brand visibility and consumer engagement.