颜秉瑞
About 颜秉瑞
颜秉瑞 is a Senior Brand Manager at 宝洁, overseeing the GC Safeguard and Personal Care O2O Daojia Business. He has a background in marketing with experience at 贝塔斯曼集团 and 欧莱雅, and holds a Bachelor's degree in Advertising from Shanghai International Studies University.
Title
颜秉瑞 currently holds the position of Senior Brand Manager, Marketing at 宝洁, specifically overseeing the GC Safeguard and Personal Care O2O Daojia Business.
Company
颜秉瑞 is associated with 宝洁 (Procter & Gamble), where he plays a crucial role in managing the GC Safeguard and Personal Care O2O Daojia Business.
Previous Roles
Before his current role, 颜秉瑞 served as the Senior Brand Manager for China Personal Care Ali e-Commerce at 宝洁 from 2017 to 2020 in Guangzhou. He also gained experience at 贝塔斯曼集团 as a Marketing Intern from 2016 to 2017 in Shanghai, and at 欧莱雅 as an Internship Trainee in 2016 at 越洋广场.
Education and Expertise
颜秉瑞 holds a Bachelor's degree in Advertising from Shanghai International Studies University, where he studied from 2013 to 2017. His academic background in advertising has provided a solid foundation for his career in marketing and brand management.
Achievements
At 宝洁, 颜秉瑞 led the GC Safeguard Hands and Premium line innovations, ensuring a comprehensive launch across e-Commerce, G-customers, and distributors. He played an essential role in increasing the premium innovation business contribution for Safeguard from 3% to 10% and successfully accelerated the GC personal care O2O/Daojia business by 300% annually. Additionally, he developed communication, media, and channel planning strategies that significantly contributed to making Safeguard the fastest growing brand at P&G.