Barbara Bell Kelly
About Barbara Bell Kelly
Barbara Bell Kelly is the Director of Strategic New Channels at Procter & Gamble, with extensive experience in shopper marketing and customer business development.
Current Role at Procter & Gamble
Barbara Bell Kelly currently serves as the Director of Strategic New Channels at Procter & Gamble. Starting in this role in 2018, Barbara is based in the Orlando, Florida area. Her responsibilities include assessing, strategizing, and executing approaches to leverage new channels across the entire Procter & Gamble portfolio.
Career at Procter & Gamble
Barbara Bell Kelly has had an extensive career at Procter & Gamble. She began in Customer Business Development, a role she held from 1988 to 2008. She then transitioned to become the Senior Manager of Shopper Marketing, serving from 2008 to 2018. Her tenure in these roles spans over three decades, showcasing her deep-rooted experience in various facets of the company.
Educational Background in Marketing
Barbara Bell Kelly attended Penn State University from 1984 to 1988, where she completed her Bachelor of Science degree in Marketing. Her academic background laid a strong foundation for her career in sales management and marketing.
Expertise in Strategic Marketing
Barbara Bell Kelly has expertise in converting insights into actionable strategies through a profound understanding of shopper behavior, retailer objectives, and brand propositions. Her diverse background includes roles in Sales Management, New Business Development, Channel Strategy, Shopper Marketing, Cause Related Marketing, and Sports Marketing.
Recognition in Grocery Industry
In 2014, Barbara Bell Kelly was recognized by Progressive Grocer as one of the Top Women In Grocery. This accolade highlights her influence and contributions to the grocery sector through her role at Procter & Gamble.