Beatriz Martínez
About Beatriz Martínez
Beatriz Martínez is the Sr. Finance Manager for North America Female Shave Care at Procter & Gamble, with a background in finance and industrial engineering.
Current Role at Procter & Gamble
Beatriz Martínez is currently serving as the Senior Finance Manager for North America Female Shave Care at Procter & Gamble. She has held this position since 2020 in Boston, Massachusetts. In her role, she is responsible for overseeing financial strategies and decision-making processes within the North American market for female shave care products.
Previous Experience at Procter & Gamble
Before her current role, Beatriz Martínez held multiple positions at Procter & Gamble. From 2018 to 2020, she was the Senior Finance Analyst for Market Strategy and Planning, US Shave Care, based in Boston. Additionally, from 2017 to 2018, she worked as a Senior Finance Analyst for Customer Team Finance, US Market Operations, in Cincinnati, Ohio. Prior to these roles, she worked with the Venezuela Sales Team, Customer Team Finance, and Manufacturing Operating Expenses divisions within Procter & Gamble from 2010 to 2015.
MBA Internship at Dell
In 2016, Beatriz Martínez had an MBA Summer Internship focused on Consumer Pricing at Dell in Austin, Texas. During her 3-month internship, she gained valuable experience in consumer pricing strategies within the tech industry.
Educational Background
Beatriz Martínez earned her Master of Business Administration (M.B.A.) from Duke University's Fuqua School of Business, where she studied from 2015 to 2017. Prior to that, she achieved a Bachelor of Engineering (BE) in Industrial Engineering with Cum Laude honors from Universidad Metropolitana in Venezuela, where she studied from 2007 to 2011.
Impact on Financial Strategies
Beatriz Martínez has made significant contributions to financial decisions at Procter & Gamble. She enabled decision-making that resulted in $6M of savings in FY 20/21 and projected $12M in savings for FY 21/22. She also developed a comprehensive spend tracking tool, enhancing North American shave care marketing spend forecasting and increasing forecast accuracy while reducing underspend.