Beth Thomas
About Beth Thomas
Beth Thomas is the Product Research Testing Manager at Procter & Gamble, with extensive experience in product research and a background in Chemistry from Wilmington College.
Current Role at Procter & Gamble
Beth Thomas serves as the Product Research Testing Manager at Procter & Gamble in Cincinnati, Ohio. She began this role in 2020. As a Product Research Testing Manager, she focuses on employing both qualitative and quantitative research methodologies. Her responsibilities include advertising claims testing, product storytelling, and ensuring consumer privacy with advanced consumer research tools.
Past Roles at Procter & Gamble
Beth Thomas has held multiple roles at Procter & Gamble, reflecting her extensive experience within the company. From 2013 to 2020, she worked as a Senior Researcher - Products Research in Cincinnati, OH. Prior to that, she was a Senior Researcher - Products Research in Boston, MA, from 2011 to 2013. Starting her career at Procter & Gamble in 2005, she spent six years as a Senior Researcher in Cincinnati, OH.
Education and Expertise in Chemistry
Beth Thomas holds a Bachelor of Science (BS) degree in Chemistry from Wilmington College, where she studied from 1999 to 2002. Her academic background laid a strong foundation for her career in product research, equipping her with the necessary scientific knowledge and analytical skills to excel in her various roles at Procter & Gamble.
Skills in Advertising Claims Testing and Product Storytelling
With expertise in advertising claims testing and product storytelling, Beth Thomas effectively translates consumer insights into innovative product ideas. She is adept at using brand consumer personification to develop compelling narratives around products, ensuring they resonate with target audiences.
Emphasis on Consumer Privacy and Research Tools
Beth Thomas prioritizes consumer privacy in her research endeavors, utilizing advanced consumer research tools to gather accurate and insightful data. Her approach ensures that consumer data is protected while generating valuable insights to drive product innovation at Procter & Gamble.