Boyan Alexandrov
About Boyan Alexandrov
Boyan Alexandrov is the Director of Analytics & Insights, Commercial Analytics Europe at Procter & Gamble, with over 21 years of experience in marketing and consumer insights.
Title
Boyan Alexandrov holds the position of Director Analytics & Insights, Commercial Analytics Europe at Procter & Gamble.
Current Role at Procter & Gamble
Boyan Alexandrov currently works at Procter & Gamble as the Director of Analytics & Insights for Commercial Analytics Europe. He has been in this role since 2020 and is based in Geneva, Switzerland.
Previous Positions at Procter & Gamble
Before his current role, Boyan Alexandrov held various positions at Procter & Gamble. From 2016 to 2020, he served as CF CMK for Brand Building Innovation in the Geneva Area, Switzerland. Prior to that, he worked as CF CMK for Global Media Analytics from 2014 to 2016, also based in Geneva.
Professional Experience
Boyan Alexandrov brings over 21 years of experience in marketing and consumer insights. His expertise lies in FMCG brand building, with a notable focus on Market Mix Models, Media & Retail Analytics, and Price & Promo strategy optimization. He has a strong background in new product forecasting and in-market experiments aimed at driving business growth.
Educational Background
Boyan Alexandrov studied at the University of National and World Economy, earning a Master’s Degree in International Business from 1995 to 2001. He also attended Natural Sciences & Mathematics High School where he studied Mathematics and English Language, completing his high school education between 1990 and 1995.