Brandon Dunphy
About Brandon Dunphy
Brandon Dunphy is a Research Specialist in Consumer Insights and Products Research at Procter & Gamble, focusing on Tide Fabric Care in the Americas region.
Title
Brandon Dunphy serves as a Research Specialist in Consumer Insights and Products Research at Procter & Gamble. In this role, he collaborates with marketing teams and top technologists to strategically position P&G brands in the marketplace.
Company
Brandon currently works at Procter & Gamble in Cincinnati, Ohio. His primary focus is on products research for Tide Fabric Care within the Americas region. His work includes conducting both quantitative and qualitative consumer market research and identifying new consumer needs and trends.
Previous Experience
Before joining Procter & Gamble, Brandon Dunphy worked at Lyondell as a Senior Technician. He spent 8 years (1998-2006) in this role, where he gained substantial experience that would later support his specialized work in consumer insights and products research.
Education and Expertise
Brandon studied Biology at Xavier University, where he completed a Bachelor of Science (B.S.) degree from 1994 to 1998. His academic background has provided a foundation for his specialization in consumer market research and product innovation.
Research Specialties
Brandon specializes in both quantitative and qualitative consumer market research. He works to identify emerging consumer needs and potential new products. His efforts are integral to the development and strategic positioning of Procter & Gamble's Tide Fabric Care products in the marketplace.