Brianna Trucco
About Brianna Trucco
Brianna Trucco is the Senior Director of Marketing at Procter & Gamble, known for her significant contributions to digital activations and brand growth.
Company: Procter & Gamble
Brianna Trucco is currently serving as Senior Director, Marketing at Procter & Gamble in Cincinnati, OH. Since joining the company in 2019, she has played a pivotal role in enhancing the company's digital activations, launching the first bespoke on-site digital agency partnership to bolster agility. Her strategic vision has been instrumental in driving brand and category growth, contributing to one-third of the overall increase over the last four years.
Title: Senior Director, Marketing
In her role as Senior Director, Marketing at Procter & Gamble, Brianna Trucco has overseen comprehensive marketing strategies and initiatives. She has been recognized for her exceptional brand stewardship, winning the North America Brand Stewardship award in 2020/2021. Her efforts in optimizing agency contracts have resulted in significant cost savings, amounting to $12 million.
Education and Expertise
Brianna Trucco has a strong educational background complemented by extensive professional experience. She earned an Executive MBA from Xavier University in 2023 and a BA in Marketing from The Ohio State University in 2004. Her academic foundation has underpinned her successful career in marketing and brand management.
Background in Marketing and Consulting
Before her current role, Brianna Trucco held several key positions at Procter & Gamble, including Category Media Director from 2016 to 2019. She also worked at 84.51˚ as Director, CPG Omni-Channel Media, and at dunnhumby in various roles such as Director of Brand Consulting. Her experience with The Nielsen Company as a Marketing Analyst provided her with a strong grounding in client service and market analysis.
Achievements in Marketing Strategy
Brianna Trucco has achieved notable success in her role at Procter & Gamble. She created and implemented a category eCommerce strategy that led to sustainable, double-digit growth. Her leadership and strategic initiatives have consistently driven significant brand and category growth, further establishing her expertise in marketing strategy.