Bridge Einicke
About Bridge Einicke
Bridge Einicke is the Senior Director Europe/Global Privacy & Global Brand Stewardship at Procter & Gamble, with extensive experience in data privacy, brand management, and marketing innovation.
Professional Title at Procter & Gamble
Bridge Einicke currently holds the position of Senior Director Europe/Global Privacy & Global Brand Stewardship at Procter & Gamble. This role underscores his expertise in global brand management and privacy policies across multiple regions, emphasizing his leadership within the company.
Previous Roles at Procter & Gamble
Bridge Einicke has a long career at Procter & Gamble with various roles reflecting his ascending trajectory. From 2020 to 2021, he was Director Consumer Data Privacy / GDPR Europe. Prior to that, he served as Consumer Data Privacy Leader Europe from 2019 to 2020. He also held positions as Leader Customer & Channel Marketing from 2014 to 2019, Media & Digital Operations leader D-A-CH from 2012 to 2014, Senior Manager Interactive and Direct-To-Consumer Marketing D-A-CH from 2008 to 2012, Brand Manager Marketing Innovation from 2006 to 2008, and Brand Manager from 2000 to 2006.
Educational Background
Bridge Einicke completed a Master in Business Administration/Diplom Kauffrau at the University of Potsdam from 1997 to 1999. Earlier, he earned a Bachelor of Arts in Political Science & Fine Arts from Wittenberg University, where he studied from 1990 to 1993.
Areas of Expertise
Bridge Einicke specializes in Data Privacy & Strategy, Brand Management, and Multi-Brand CRM Programs. He has demonstrated proficiency in Digital, Media, Word-of-Mouth, and Trade Marketing, employing innovative strategies to enhance brand engagement and stewardship.
Notable Projects and Initiatives
While at Procter & Gamble, Bridge Einicke led the development and global roll-out of a cross-category consumer relationship program (CRM). He also established external partnerships with FMCG and other industries to enhance brand stewardship. His contributions include developing new techniques to engage and train multi-functional and multi-national teams.