Brittany Canfield
About Brittany Canfield
Brittany Canfield is the Global Senior Design Manager at Procter & Gamble, with extensive experience in design and product development across multiple companies.
Company
Brittany Canfield is currently working at Procter & Gamble as a Global Senior Design Manager. She has been affiliated with the company since 2014, working in Cincinnati, Ohio. At Procter & Gamble, she plays a pivotal role in design leadership, contributing to various strategic projects and initiatives.
Title
Brittany Canfield holds the title of Global Senior Design Manager at Procter & Gamble. This role involves overseeing the creative direction for multiple brands, focusing on user experience and interface design, as well as photography assets for e-commerce and social media platforms.
Education and Expertise
Brittany Canfield studied at the University of Cincinnati, where she pursued a degree in Fashion Design/Product Development Track, Marketing, earning a Bachelor of Science (BS) from 2004 to 2009. Her expertise covers trend insight, development, and deployment, which she utilizes to guide brand and product directional development on a global scale. Her specialized skills have been instrumental in user journey improvements and visual storytelling for leading brands.
Previous Roles
Before her current role at Procter & Gamble, Brittany Canfield worked at Abercrombie & Fitch as a Senior Designer - Category Design Manager from 2009 to 2014 in Columbus, Ohio. She also held design internships at Reebok and Old Navy in 2008, each for 11 months, as well as Carter's | OshKosh B'gosh in 2007 for 11 months. Additionally, she worked as a Tech Design Intern at JC Penney from 2006 to 2007 for a year.
Professional Achievements
Throughout her career, Brittany Canfield has led creative initiatives for prominent brands. At Procter & Gamble, she directed UX/UI and photography assets for e-commerce and social media strategies for Olay and Pampers Pure. She also played a crucial role in enhancing the user experience for the Olay.com platform by improving the user journey and managing agile processes for developing and deploying a skin assessment tool. She co-developed holistic commercial strategies and platform-specific visual storytelling approaches.