Callie Phillips
About Callie Phillips
Callie Phillips is an Assistant Brand Manager at Procter & Gamble, known for her work on brand experiential marketing campaigns and digital media strategies.
Company
Callie Phillips is currently working at Procter & Gamble as an Assistant Brand Manager. Based in Los Angeles, California, Callie has been with the company since 2019. Procter & Gamble is a multinational consumer goods corporation specializing in a wide array of personal health/consumer health, and hygiene products. Callie’s role involves significant brand management and strategic planning responsibilities.
Title
Callie Phillips holds the title of Assistant Brand Manager at Procter & Gamble. This position entails responsibilities such as developing marketing campaigns, collaborating with partners, and crafting brand strategies. As an Assistant Brand Manager, Callie works on aligning product offerings with market demands and consumer preferences.
Education and Expertise
Callie Phillips graduated from San Francisco State University with a Bachelor's degree in Business Administration and Management, General. This academic foundation, acquired between 2015 and 2019, has provided her with critical knowledge in business management and strategic planning, helping her navigate complex market environments successfully.
Brand Experiential Marketing Campaign
In her role at Procter & Gamble, Callie Phillips managed a brand experiential marketing campaign that involved collaboration with Disney Canada. This campaign was designed to enhance brand visibility and consumer engagement, resulting in a significant increase in product sales and mobile app downloads. This project highlights her ability to drive impactful marketing initiatives.
Digital Media Strategy Development
Callie Phillips developed the first digital media strategy for the Aid brand as part of the 2020 brand plan at Procter & Gamble. This strategy was aimed at enhancing the brand’s digital presence and connecting with consumers in new ways. Callie’s work in this area demonstrates her innovative approach to brand management.