Candy Lai
About Candy Lai
Candy Lai is the Design Director for Greater China Feminine Care at Procter & Gamble, with extensive experience in design management and a background in advertising and jewelry design.
Title
Candy Lai holds the position of Design Director, Greater China Feminine Care at Procter & Gamble. She has been in this role since 2018, operating out of the Hong Kong SAR. As Design Director, Lai leads various initiatives related to packaging, eCommerce, and visual merchandising.
Professional Experience at Procter & Gamble
Candy Lai has accumulated extensive experience at Procter & Gamble over several roles. Prior to her current position, she served as Principal Design Manager, Greater China Head & Shoulders from 2015 to 2018 in Guangzhou. Before that, she was Principal Design Manager, Global Rejoice for a year from 2014 to 2015 and Principal Design Manager, Greater China Hair Care Retail Design from 2011 to 2014, both also in Guangzhou. Through these roles, she has led significant design projects and contributed to various product lines and campaigns.
Former Positions in Design
Before her tenure at Procter & Gamble, Candy Lai worked in various design roles. She was a Senior Designer at JOHN HARDY in Hong Kong from 2010 to 2011. Prior to that, she worked as a Designer at TM&N from 2008 to 2010, also in Hong Kong, and served as a Graphic Designer and Prepress Specialist at SCA in Toronto, Canada, from 2005 to 2008.
Education and Qualifications
Candy Lai has a strong educational background in design and advertising. She earned a Bachelor’s Degree in Advertising from OCAD University, which she attended from 2000 to 2004. Later, she pursued a Diploma of Education in Jewelry Design from Hong Kong Baptist University, which she completed in 2019. Her education laid a solid foundation for her career in design and leadership roles.
Strategic Vision and Leadership
Candy Lai has played a crucial role in setting a strategic direction for Whisper & Always brands at Procter & Gamble. She is recognized for defining creative solutions aimed at meeting business targets. Lai also created an innovation masterplan for Greater China Feminine Care, focusing on market trends and competitive strategies. Additionally, she is part of the leadership team that enhances the skills of internal teams and external partners, while also mentoring her direct reports and other mentees within the organization.