Carmen Peñafiel Odino
About Carmen Peñafiel Odino
Carmen Peñafiel Odino is a Senior Trade Marketing Manager Canal Tradicional at Procter & Gamble in Santiago, Chile, with extensive experience in consultative sales, brand strategy, and e-commerce.
Company
Carmen Peñafiel Odino is currently employed at Procter & Gamble (P&G) in Santiago, Región Metropolitana de Santiago, Chile. She holds positions as Senior Trade Marketing Manager Canal Tradicional since 2020 and Trade Marketing & Product Manager Home Care Chile since 2019. Her earlier roles at P&G include serving as eCommerce Account Manager (KAM) from 2017 to 2019 and as Sales Marketing Intern from 2016 to 2017.
Title
Carmen Peñafiel Odino holds the title of Senior Trade Marketing Manager Canal Tradicional at Procter & Gamble. Her responsibilities include overseeing marketing strategies and trade marketing activities for traditional retail channels in Chile.
Education and Expertise
Carmen Peñafiel Odino studied at Pontificia Universidad Católica de Chile, where she pursued Administración y gestión de empresas, general, and received a degree in Ingeniería Comercial from 2011 to 2015. She also attended Colegio Villa María Academy, completing her Educacion básica y media from 1997 to 2010. Carmen has developed expertise in e-commerce, digital consulting, and consultative sales.
Professional Background
Before joining Procter & Gamble, Carmen Peñafiel Odino worked as Directora Caro Criado Chile from 2015 to 2020. She also had a brief role as an intern at the Chile California Council in San Francisco, California. Her experience also includes over five years of consultative sales and brand strategy.
Skills and Competencies
Carmen Peñafiel Odino possesses skills in managing multifunctional teams to achieve business goals, digital consulting for brands, and negotiating both internally and externally. She specializes in developing successful business plans through a comprehensive and strategic approach.