Carolina Fodra
About Carolina Fodra
Carolina Fodra is a Trade Marketing Manager (Merchandising) at Procter & Gamble, responsible for managing the company's merchandising incentive platform and coordinating with various departments to enhance brand awareness and execution excellence.
Current Position at Procter & Gamble
Carolina Fodra is currently serving as the Trade Marketing Manager (Merchandising) at Procter & Gamble. She has held this position since 2020 in São Paulo, Brazil. In this role, she manages the company's merchandising incentive platform, ensuring that store targets are tracked and met. She also handles the insertion and management of a new merchandising agency, ensures clear communication to merchandisers to enhance brand awareness, and contributes to the brand trade marketing strategy.
Previous Role in Data Science at Procter & Gamble
Before her current role, Carolina Fodra worked at Procter & Gamble as a Data Scientist for Sales from 2019 to 2020, also in São Paulo, Brazil. During this period, she focused on leveraging data science to optimize sales processes and strategies, contributing to the company’s data-driven decision-making in sales.
Experience at Leibniz Institute for Agricultural Engineering and Bioeconomy
Carolina Fodra worked as a Scientific Researcher at the Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB) in Potsdam, Brandenburg, Germany, for two months in 2018. Her stint at ATB provided her with exposure to agricultural engineering and bioeconomy research, enriching her scientific and technical knowledge base.
Educational Background in Food Engineering
Carolina Fodra holds a degree in Food Engineering from Universidade de São Paulo, where she studied from 2015 to 2020. Her academic background in food engineering provides her with a solid foundation in both the theoretical and practical aspects of food production, safety, and technology.
Early Career and Voluntary Work
Carolina Fodra's early career includes various roles at Universidade de São Paulo and Enactus FZEA USP, as well as a stint as an English Teacher at Wizard by Pearson in 2016. Notably, she was a Scholarship Holder for the 'Local Economy' project and served in multiple capacities at Enactus FZEA USP, from Project Member to Financial and Administrative Manager between 2016 and 2018. These roles helped her develop skills in project management, finance, administration, and research.