Carolina L.
About Carolina L.
Carolina L. is the Senior Design Director for Fabric Care Europe and IMEA at Procter & Gamble, known for her extensive experience in design leadership across multiple regions.
Title
Carolina L. currently serves as the Senior Design Director Fabric Care Europe and IMEA at Procter & Gamble.
Current Role at Procter & Gamble
Since 2023, Carolina L. has held the position of Senior Design Director Fabric Care Europe and IMEA at Procter & Gamble, based in Switzerland. She leads design initiatives and strategies for fabric care products, focusing on innovation and efficiency in the design process.
Previous Roles at Procter & Gamble
Carolina L. has an extensive career at Procter & Gamble. From 2020 to 2023, she worked as the Senior Design Director APAC, Japan/Korea, and IMEA Home Care in Singapore. Before that, she was the APAC Home Care Design Director from 2015 to 2020. From 2011 to 2014, she held the position of Greater China's Fabric & Home Care Design Director in Guangzhou, China. Earlier, she served as the Latin America Principal Design Leader for Fabric Care GBU from 2007 to 2011 in Panama, and as the Latin America Regional Design Manager for the Hair Color category from 2004 to 2007 in Caracas, Venezuela.
Industry Experience
Carolina L. has over two decades of experience in design management. Before joining Procter & Gamble, she worked for the International Center for Education & Development (PDVSA CIED) as the Corporate Identity Head for Petroleos de Venezuela from 1995 to 2004 in Caracas, Venezuela. She has a solid background in corporate identity and brand management.
Education and Expertise
Carolina L. studied Graphic Design at the Academia de Artes Avanzadas de Caracas, earning her qualification as a Graphic Designer in 1970. Her academic background laid the foundation for her expertise in design leadership, innovation pipeline management, and resource optimization in design processes.
Leadership in Design Innovation
Throughout her career, Carolina L. has been known for her efforts in leading innovation in design. Notably, she has led the innovation design pipeline in Japan and expanded the air care category for the Arabic Peninsula. She is also recognized for advocating for the development of in-house design capabilities within P&G's operations in Asia, the Middle East, and Africa.
Advocacy and Influence
Carolina L. is recognized as a strong business influencer and an empathic multifunctional partner within Procter & Gamble. She is actively involved in the Neurodiversity community within the company, advocating for and supporting dyslexic employees. Her efforts aim to create an inclusive and efficient work environment.
Efficiency in Design Processes
Known for her proficiency in optimizing resources, Carolina L. has significantly contributed to eliminating rework in design systems. Her focus on efficiency has enhanced the overall effectiveness of design processes at Procter & Gamble.