Carolina Liarte Navarrete
About Carolina Liarte Navarrete
Carolina Liarte Navarrete is the Sales Director for the High Frequency Stores Channel at Procter & Gamble, with extensive experience in trade marketing, strategic alliances, and shopper marketing.
Current Role at Procter & Gamble
Carolina Liarte Navarrete currently serves as the Sales Director High Frequency Stores Channel at Procter & Gamble. She has held this position since 2020 and is based in Madrid, Comunidad de Madrid, España. Her role involves overseeing sales operations and strategies for high-frequency stores, ensuring optimized performance and growth within this key distribution segment.
Previous Experience at Procter & Gamble
Prior to her current role, Carolina Liarte Navarrete held several key positions at Procter & Gamble. She was the Trade Marketing Director for Fabric Care Europe from 2018 to 2020 in Geneva, Switzerland. From 2017 to 2018, she worked as the Strategic Alliances Fabric Care Europe Senior Manager, also in Geneva. Between 2016 and 2017, she served as the Shopper Based Design In-Store Senior Manager in Madrid, Spain, and from 2013 to 2016, she was the Key Account Executive for the Dia Group in Madrid.
Career at Arbora & Ausonia
Carolina Liarte Navarrete's career includes significant roles at Arbora & Ausonia. She worked as the Shopper Marketing Director for Discounters & Supermarkets from 2011 to 2013 in Barcelona, Catalonia, Spain. Before that, she was the Trade Marketing Manager from 2006 to 2011 and started her journey with the company in Sales Capabilities from 2005 to 2006.
Early Career and Role at CaixaBank
In the early stages of her career, Carolina Liarte Navarrete worked as a Financial Advisor at CaixaBank from 2004 to 2005 in Barcelona. Her role involved providing financial advice and services, which helped her build a foundation in customer relations and financial management.
Educational Background
Carolina Liarte Navarrete holds a Master's degree in Finance and International Trade from Universitat de Barcelona, attained between 2007 and 2009. She also earned a degree in Business Management from Universitat Pompeu Fabra, where she studied from 2000 to 2004. Her educational qualifications underpin her extensive experience in sales, marketing, and strategic management.