Carolina Martinez
About Carolina Martinez
Carolina Martinez is the Vice President of Analytics & Insights Europe Grooming and Grooming Media Center of Excellence at Procter & Gamble, based in Geneva, Switzerland.
Current Role at Procter & Gamble
Carolina Martinez is currently the Vice President of Analytics & Insights Europe Grooming and Grooming Media Center of Excellence at Procter & Gamble. She has been with the company since 2006 and works from Geneva, Switzerland. In her role, she leads the analytics and insights division, focusing on grooming products and media strategy within Europe.
Previous Experience at Procter & Gamble
Before her current role, Carolina Martinez served as the Market Research Senior Manager for Hair Care Latin America at Procter & Gamble. She held this position for six years, from 2000 to 2006, and was based in Caracas, Venezuela. Her focus was on market research activities related to hair care products across the Latin American region.
Industry Experience at Price Waterhouse Coopers
Carolina Martinez began her professional career at Price Waterhouse Coopers, where she worked as a Junior Consultant. She was with the firm from 1997 to 1999, providing her with valuable experience in consultancy before transitioning to the market research and analytics field.
Educational Background
Carolina Martinez studied at Universidad Metropolitana in Venezuela, where she earned a degree in Business Management. She attended the university from 1995 to 2000, acquiring a strong foundation in management principles that she has applied throughout her career.